Feedback from Clients, Readers,
and Seminar and Conference Participants

 Following are comments from our speaking and training clients, and from participants in our seminar and conference presentations, as well as feedback on “The Business Builders Tool Kit,” and Neil’s book,
“Selling in the (Comfort) Zone.”

Comments on The Business Builders Tool Kit...

“I have trusted Neil’s marketing advice for more than 20 years. As I built my own practice into a successful and satisfying business, I also referred other business owners who gained from Neil’s expertise—and now I am recommending the Business Builders Tool Kit. It is a truly awesome resource.”
Sandi Gray, RN, RMT (Registered Massage Therapist) (Sandi Gray specializes in working with competitive athletes who need to rebound rapidly from sports injuries)
“The Business Builders Tool Kit is the ultimate marketing and sales tool. It combines the very best of Neil’s personal seminars, his books and his training sessions. After nearly 20 years of following Neil’s advice—and getting dynamite results—this material is as timely and valuable today as ever.”
Vince Taylor, CEO, Pilot House Realty (Global marketers of destination real estate properties.
“I recorded all the CD’s and AudioPaks in the Business Builders Tool Kit—and what I learned has literally changed my life in business. In the past, I stuck to promoting our recording studio, and our professional DJ service. But after listening to Neil, I have now broadened my horizons and am starting to market my knowledge, not just our services, on the internet. No matter what business you’re in you are going to be blown away by the quality and the quantity of ideas in this kit. It is absolutely amazing.”
Adam Bradley, Spitfire Studios Network  (

Comments on "Selling in the (Comfort) Zone...

“This confirms what I have always thought. Neil is brilliant! This book and its revolutionary ideas should be in the hands of every entrepreneur who wants to take their company to the next level and beyond.”
Robert A. Arthurs,Co-author of The New York Times Best Seller, Living An Extraordinary Life (
“Neil Godin is one of the world’s leading experts on sales, and his book is the real deal. Anyone in business, either as an owner-operator or professional salesperson, will come away with many innovative and easy-to-implement ideas.”
Darrell Ross, Contributing Author of The Wall Street Journal Number One Best Seller, Masters of Success and The New York Times Best Seller, Masters of Networking

Feedback on Neil’s consulting and training programs…

"When you spend decades turning companies around from the brink of failure you have earned the right to be called ‘The Turnaround Guy.’ But Neil’s burning passion, and his wealth of marketing and sales experience, can benefit any business, in any condition. My companies have used Neil’s sales training to jump-start or rescue many campaigns, and we always see sales double or triple immediately afterward. He is a sales and marketing genius.”
Greg Kular, Co-Founder, FoneMedAsia. (FoneMedAsia uses communication technology to provide round-the-clock telephone or web-based access to medical advice, information, products and services.)
“I hired Neil to help me wrestle my sales force into a process driven team with more discipline and clarity. Neil took on a one year assignment as our Contract Sales Manager, while at the same time mentoring myself and key staff. There are no boundaries with Neil. He is a do what it takes individual, with enormous positive energy that literally infects the team.”
Marilyn Sanford, CEO, La Scala Home Cinema and Integrated Media North America’s recognized leader in integrated home entertainment and electronic systems. ( (Note: I’m delighted to report that the company experienced a 70% increase in sales during our year together).
“Neil is my clarity beacon. As an entrepreneur, I find his guidance, wisdom, tenacity and professionalism invaluable. He acts as my coach and mentor as well as our facilitator and I give him huge credit for helping our business get turned-around over the past year. Thank you, Turn-Around Guy – you live up to your name.”
Dann Ilicic, CPO, WOW Branding ( (WOW Branding loves to work with maverick CEOs who are sick and tired of not being excited by their brand.)
“As our team grew from 9 to 30 people in the past year, we needed some serious guidance and coaching to bring all of our disciplines on to the same page. Neil brought us there through his “Building A Team Of Leaders” program—which dramatically changed the way we approach business (and each other), and has helped us create a Powerhouse Marketing Communications Company.”
Mike Betcher, CEO, B3Communications Inc. ( (B3 is a branding, marketing and design firm specializing in resort and luxury real estate across the United States and Canada, and around the world).
“Neil helped us identify customers that were small buyers who didn’t need the sales time we were giving them. We put these customers on drip marketing, and focused our sales efforts on the larger customers that we could sell deeper to. Result: We raised our average sale by 15%.”
John Bernat, CEO, Star Diamond Tools. ( (With distributors across the US and Canada, Star Diamond is recognized as “the innovator” and product quality leader in diamond blades and bits for the construction industry).
“After leaving government, I entered private practice with tons of experience and skills, but a less than clear vision of how to build my business. Neil’s skill in listening, encouraging and reframing helped me understand where my passions lay and how that could be packaged into a clear and compelling marketing message to potential clients. In my view everyone in business needs advisors, and for my money Neil’s skill is invaluable.”
Jay Bancroft, MAIBC LEED/AP, Architect and Planner, Gameplan Consulting (
“For many years, I conducted a training program for business owners sponsored by the Federal Business Development Bank (now BDC). I always used Neil as my kick-off speaker because of his hard-hitting strategies for marketing small to mid-size companies. Now I find his sales coaching invaluable—particularly his system for generating totally qualified and “warmed up” leads through personal introductions from present clients. This is a great way to double your sales—without old fashioned selling.”
Carl deJong, MBA, Primerica Financial Services ( (Primerica is in the business of changing lives. Their mission is to help families become debt free and financially independent.)
“Neil, you have blown me away! I came to you knowing your reputation, and having high expectations, and you exceeded them by far. I am an expert in my field but knew very little about marketing and promoting my business. You brought so many ideas…I didn’t realize I could do so much with such a small budget. By implementing your suggestions I quickly doubled my business, and now have more work than I can manage alone. And there can be no better news for this business owner than knowing there is too much work for one person to handle. Neil, you rock!!!”
Danielle Turner, Videographer, Velvet Pumpkin Productions ( Video Media Specialist & Filmmaker. (“Imagine what you can say”)

 If you are planning a conference or annual meeting, please contact us for details on Neil’s availability and arrangements.