With Neil Godin

I didn’t know (until about two minutes ago) that I could create a ‘Company Page’ on LinkedIn. Now I know I can. And (unfortunately) I also know I can’t. Confused? Me too. But I’ll try to explain. When I checked in to LinkedIn, just a moment ago, I attempted to set up a company page – but – I received an error message saying that my email address “sounded like” it was related to the 90 Day Social Media Challenge ‘Group Page’ that I set up yesterday. So. It looks like we have to choose one or another – either creating a group page, or a company page. But, just to be sure, I’ve emailed Customer Service at LinkedIn and asked them for help. When they respond I will share whatever they tell me with you. Meanwhile – whether I can do this with you or not – here’s why and how to set up “your” company page on LinkedIn. Ready? Here we go.
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What? A company page on LinkedIn is a free advertisement for your business. It has the potential to tell millions of users who you are, what you do, and why you may be the best choice for people who are looking for the products and services you provide. (I’m trying to think of a reason “not” to have a company page on LinkedIn. Sorry, I’m coming up dry).

Why? Having a company page on LinkedIn means that you mean business. You’re not here just to expand your network – you’re also here to let the world know what your company does; why and how you do it – and why people in your target market should choose to do business with you. (It’s smart – and it’s on trend – and that also says something about you.)

How? The process looks pretty simple. But there is an important condition that you need to be aware of. You have to have an email address that makes it clear that you are “actually” a member of your company. For example, if your company name is Able Athletics, then you must have an email address that reads, “yourname@ableathletics.com.’ This proves that you are a current member of the company — and not a disgruntled former employee who wants to join — and then slag the company.* Here are the steps:

First, click on “Companies” in the top navigation bar of your home page. Then:

1. Click on the “Add a Company” link found in the upper right area of the page.
2. Type in your company’s official name and your email address at the company on the “Company Name and Email” page. If your email address is already tied to an email domain for an existing Company Profile, you will be prompted to click on the existing Company name to edit the Profile.
3. If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. The email text will give you a link to log into your LinkedIn account. Be sure to log in to LinkedIn with your current primary email address. This will confirm your email address and add the email address to your account.
4. If your email address is confirmed you will be taken to the “Create a Company” page that will allow you to enter information about your company.
5. Click on “Create a Company” once you have completed the required fields.

Tipzntrix: If you do not have a registered, company owned email address to use in creating a Company Profile, you may still create a “Group” to promote your business. (Please see yesterday’s article for how-to’s). I will give you more tips in this regard, when I hear back from LinkedIn Customer Service. (Who said this was straight ahead?).
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Mark your Calendar – for our next Meetup Event – on June

Yes. We have scheduled our second Meetup session. And here are the details:

Date: Saturday, June 5
Location: Hampton Inn, Langley (Metro Vancouver) Canada
Time: 3:30 to 5:00
Speaker: Social Media Twizzard, Trilby Jeeves – Speaking on “Twitter”
(We are so lucky she was available – and willing!)
Fee: No Charge.

Request: Please RSVP – and – would you please alert your business friends?
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Note: Neil’s eBook for just $9 – But only until May 25. Order yours now!

Neil’s book, “Selling in the (Comfort) Zone,” has helped me generate many tens of thousands of dollars as I’ve used his marketing and sales how-to’s to grow my own business. I’ve actually read the book three times, and I recommend it very strongly. Now, for one week only, you can purchase an e-copy of the book for just $9 US – a 50% discount!

Click here to link to our store:
Then please copy and paste this code:  CHALLENGEWEEK1
Then click on the word ‘Apply.’

This is your all-in-one guide to Neil’s ‘organic’ approach to marketing and sales.

279 action-packed pages — full of business building ideas, examples, how-to’s and success stories. All designed to help you multiply your sales — without leaving your comfort zone.
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A special request: We would love to hear your story. If you use social media in any way to build your business, please send an email to ndgodin@shaw.ca, or jonathan@neilgodin.com with the details – or provide your telephone number, and we will call you for details.

A special thank you: We will say ‘thank you’ with a copy of Neil’s ebook, ‘How to Start Your Economic Recovery – Right Now!’ for every idea submitted – whether we publish the idea or not. If you already have a copy of this ebook, let us know and we will send you a valuable alternate product.

Thanks very much!  Neil Godin  and Jonathan Christian

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