With Neil Godin

Intro note: I have a strong feeling that LinkedIn may be ‘the’ social media vehicle for building business (along with YouTube and Meetup). That’s because I believe in an approach I call ‘attraction marketing’ – drawing customers to us by positioning ourselves as ‘experts’ (as opposed to being just another person who sells what we sell, or does what we do). LinkedIn gives us an opportunity to position ourselves as experts through their ‘Answers’ program. Here’s how.

What? The Answers feature at LinkedIn allows members to ask questions, and ‘experts’ to answer them.

Why? In my case, I love to help entrepreneurs, business owners, business starters – anyone who is flying on their own wing vs. depending on an employer and a paycheck – to succeed. When they fail it almost always reflects the fact that they didn’t know how to market, and didn’t know how to sell (that’s why I focus on marketing on sales). So. Off I went (just a few minutes ago) to Answers – looking for a good question – which I found and answered. If I keep this up, they tell me I will rack up ‘expert’ points and may even be featured on the Answers home page. Sounds good.

How? First (of course) we log in to LinkedIn. Then click on ‘More’ in the top bar and select ‘Answers.’ On the Answers page, you’ll see a list of questions on the left – and a list of topics containing many more questions, on the right. Find a question you like. Type up your answer. And that’s it.

Tipzntrix: I noticed that many of the questions are asked by consultants, speakers and writers – and are answered by other consultants speakers, and writers. (Hmm. Experts drinking each others’ bath water?). To avoid this, I checked on the asker of each question – looking for people who actually need advice. And, I suggest that you do the same.
____________________________________________

Final day to buy an eCopy of Neil’s book at $9

Note from Jonathan: Neil’s book, “Selling in the (Comfort) Zone,” has helped me generate many tens of thousands of dollars as I’ve used his marketing and sales how-to’s to grow my own business. I’ve actually read the book three times, and I recommend it very strongly. Now, until today only, you can purchase an e-copy of the book for just $9 US – a 50% discount!

Click here to link to our store:
Then please copy and paste this code:  CHALLENGEWEEK1
Then click on the word ‘Apply.’

This is your all-in-one guide to Neil’s ‘organic’ approach to marketing and sales.

279 action-packed pages — full of business building ideas, examples, how-to’s and success stories. All designed to help you multiply your sales — without leaving your comfort zone.
_________________________________________________________

Mark your Calendar – for our next Meetup Event – on June 5

Yes. We have scheduled our second Meetup session. And here are the details:

Date: Saturday, June 5
Location: Hampton Inn, Langley (Metro Vancouver) Canada
Time: 3:30 to 5:00
Speaker: Social Media Twizzard, Trilby Jeeves – Speaking on “Twitter”
(We are so lucky she was available – you don’t want to miss this!)
Fee: No Charge.

Request: Please RSVP – and – would you please alert your business friends?

_________________________________________________________

Have you subscribed to our free Marketing Dangerously newsletter yet?

If you haven’t already done so, please do so today. This is where we deliver a dynamic, creative (often edgy and always entertaining), business building idea every Tuesday and Thursday. It’s free of charge, and thousands of business builders say they love it. Click here to join us now.
_________________________________________________________

A special request: We would love to hear your story. If you use social media in any way to build your business, please send an email to ndgodin@shaw.ca, or jonathan@neilgodin.com with the details – or provide your telephone number, and we will call you for details.

A special thank you: We will say ‘thank you’ with a copy of Neil’s ebook, ‘How to Start Your Economic Recovery – Right Now!’ for every idea submitted – whether we publish the idea or not. If you already have a copy of this ebook, let us know and we will send you a valuable alternate product.

Thanks very much!  Neil Godin and Jonathan Christian