with Jonathan Christian (@jdgem)
An excellent Meetup last Saturday where we once again had to bring in stacks of extra chairs – the energy in the room was electric – great reviews. I got talking to a new client and Social Media newbie – Peter Janzen @specialtybulb.
What? – Peter is an expert in his field – they supply – you guessed it specialty bulbs for the entertainment, healthcare and scientific industries. Peter who has been following our challenge has now just created all the stuff we love – Linked In, YouTube, Facebook, Twitter and Google Local. Good for Peter! Now what to do?
Why? – The reason we decided to feature Peter – he’s an excellent example of an Dangerous Marketer – his company based in Langley BC has been in business for over 25 years and his team is second to none in knowledge and customer service – they go “the mile beyond the extra mile”#Neil Godin. One of their employees of 17 years tenure is retiring early, to work for a non-profit foundation. And they need to replace him. We discussed at length how best to source a suitable replacement and then the MD light bulb came on – Social Media! Why don’t we try and flex our SM networks and help Peter find the gem of an employee and make it a win/win for all concerned.
How? – the team are mustering up to help. Trilby the Twizzard @tjbuffoonery is going to consult with Peter to help him market his company and job position through Twitter. I (@jdgem) am going to help him feature the position via Facebook. Melissa @indivine is looking into the creation of a YouTube video to feature the business and explore how we could best use video to promote the position and Neil @neilgodin is going to help use Linked In to spread the word.
Tipzntrix – whadya think? A pretty cool test of our Marketing Dangerously Social Media Challenge don’t you think? We all know people who need to find the right employer/employee and help them flourish into the workplace professionals they desire to be. Stay tuned as we crank up the creative juices and see if we can help find the connection between Specialty Bulb and Mr. or Ms Right. Lots to do but for now why don’t you like, follow, subscribe and or link to Specialty Bulb Products Inc. www.specialtybulb.com
See you Friday – Jonathan
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