With Neil Godin (Connect with on LinkedIn at: http://ca.linkedin.com/in/neilgodin )
As you know, we’ve embarked on a quest to help a member of Marketing Dangerously (and one of Jonathan’s new clients), find a new star for their technical sales team – using social media, of course. The company is Specialty Bulb Products Inc., of Vancouver, Canada. Their president is Peter Janzen, and a profile of the position is posted below (please scroll down for details).
What? Today, I’m going to put out a call for help to my LinkedIn network. This is the first time I’ve asked for help on this social media platform, and I’m going to do it (literally) as I write this post. Ready? Here we go.
Why? I told Jonathan that I would put the call out on LinkedIn for two reasons. One, while they are a social media site, they are totally focused on business. Two, while many members (several million) are business owners, many more are job seekers, and professionals involved in HR – because LinkedIn is ‘the’ platform for finding work and finding people.
How? First, I signed in to my LinkedIn account. Then I opened my messages and looked for a note from Peter Janzen, who I knew had posted his sales position using a paid LinkedIn listing, and had sent me an alert. I opened the listing; clicked the ‘Forward job’ link on the right side of the page, and then clicked on the tiny LinkedIn icon to the right of the “To” box in the “Compose your message” box. This allowed me to forward Peter’s job listing to 50 people I am directly connected to. Then (just seconds ago), I hit “send” to complete the task.
Tipzntrix: Today’s exercise involved using a “free” method to spread the word about a “paid” job ad. In my next installment (next Monday), we’ll explore how Peter can get the word out about his job opening “without” having to make a payment – both on LinkedIn, and other social media sites. Stay tuned.
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