Opened an email from TeamBuy Vancouver at 6:30 this morning. Telling me about today’s buy: $12 worth of sushi – at Kaide Sushi in Yaletown (Vancouver) – for just six bux. I bought the offer immediately. Why? A great picture’s worth about a zillion words, so here, take a look at this:
>The Key Point:
There are many key points in this example of new media marketing. One is urgency. When I bought this morning, only six others had purchased as well – and the deal would be withdrawn unless 15 people bought. So, of course, I forwarded the offer to my daughter, Leagh, who is a sushi fanatic – knowing that she in turn would buy – and then forward the offer to her friends, who in turn… Which, of course, is another key point. Yet another key point is the fun aspect of this form of marketing. It engages people in an enjoyable way. Which leads to my final key point (for today anyway), and that is that you and I should be exploring platforms like TeamBuy as a way of reaching a whole new audience. I just emailed TeamBuy saying I’m interested in participating (with a 50% offer on one of my public seminars for business starters). And you?
Ps – I just checked and 31 people have now bought the sushi offer. So. The deal is on. Yay!
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